[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sigal.sk\/caste-nedostatky-e-shopov-ktorym-sa-vsak-mozete-vyvarovat\/#Article","mainEntityOfPage":"https:\/\/www.sigal.sk\/caste-nedostatky-e-shopov-ktorym-sa-vsak-mozete-vyvarovat\/","headline":"\u010cast\u00e9 nedostatky e-shopov, ktor\u00fdm sa v\u0161ak m\u00f4\u017eete vyvarova\u0165","name":"\u010cast\u00e9 nedostatky e-shopov, ktor\u00fdm sa v\u0161ak m\u00f4\u017eete vyvarova\u0165","description":"Aj dnes sa be\u017en\u00fd u\u017e\u00edvate\u013e a\u00a0potenci\u00e1lny z\u00e1kazn\u00edk e-shopov zoznamuje s\u00a0r\u00f4znym preveden\u00edm internetov\u00fdch obchodov, pri\u010dom v\u00a0niektor\u00fdch pr\u00edpadoch ho priv\u00edta preh\u013eadn\u00fd web","datePublished":"2019-10-27","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.sigal.sk\/author\/#Person","name":"","url":"https:\/\/www.sigal.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sigal.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sigal.sk\/wp-content\/uploads\/img_a307639_w16881_t1572015969.png","url":"https:\/\/www.sigal.sk\/wp-content\/uploads\/img_a307639_w16881_t1572015969.png","height":0,"width":0},"url":"https:\/\/www.sigal.sk\/caste-nedostatky-e-shopov-ktorym-sa-vsak-mozete-vyvarovat\/","about":["Nakupovanie"],"wordCount":376,"articleBody":"Aj dnes sa be\u017en\u00fd u\u017e\u00edvate\u013e a\u00a0potenci\u00e1lny z\u00e1kazn\u00edk e-shopov zoznamuje s\u00a0r\u00f4znym preveden\u00edm internetov\u00fdch obchodov, pri\u010dom v\u00a0niektor\u00fdch pr\u00edpadoch ho priv\u00edta preh\u013eadn\u00fd web s\u00a0atrakt\u00edvnou grafikou, v\u00a0inom pr\u00edpade zasa nepreh\u013eadn\u00fd zm\u00e4tok. V\u00a0tomto druhom pr\u00edpade s\u00fa to napr. mal\u00e9 alebo nekvalitn\u00e9 obr\u00e1zky produktov, nezrozumite\u013en\u00e9 kateg\u00f3rie, nedostupnos\u0165 produktov na sklade \u010di celkovo nepreh\u013eadn\u00e1 orient\u00e1cia n\u00e1v\u0161tevn\u00edka str\u00e1nky. Tieto ale aj mnoh\u00e9 in\u00e9 detaily sa dok\u00e1\u017eu podp\u00edsa\u0165 pod fakt, \u017ee potenci\u00e1lny z\u00e1ujemca zo str\u00e1nky od\u00edde a\u00a0nak\u00fapi u konkurencie, respekt\u00edve v\u00a0e-shope, ktor\u00fd mu prichystal preh\u013eadn\u00e9, pravidelne inovovan\u00e9 a\u00a0komfortn\u00e9 prostredie.Ktor\u00e9 nedostatky sa tak vyskytuj\u00fa\u00a0na slovensk\u00fdch e-shopoch naj\u010dastej\u0161ie?Prvotn\u00fd dojem sprav\u00ed u\u017e \u00favodn\u00e1 grafick\u00e1 forma str\u00e1nky.Niektor\u00e9 e-shopy sa sna\u017eia doslova napcha\u0165 v\u0161etky atrakt\u00edvne inform\u00e1cie (novinky, z\u013eavy apod.) hne\u010f na \u00favod. To je v\u0161ak chyba. Z\u00e1kazn\u00edk ich nedok\u00e1\u017ee vstreba\u0165 v\u0161etky naraz a\u00a0t\u00fdm p\u00e1dom str\u00e1caj\u00fa svoj potenci\u00e1l. Je vhodnej\u0161ie ich logicky rozmiestni\u0165.Ka\u017ed\u00fd e-shop by sa mal vedie\u0165 postara\u0165 o\u00a0svojich z\u00e1kazn\u00edkov.A\u00a0nie sa len uspokoji\u0165 s\u00a0najjednoduch\u0161ou podobou webu vo forme ponuky tovaru. Chce to nie\u010do viac, konkr\u00e9tne napr. z\u00e1kazn\u00edcke centrum, e-mail a\u00a0telefonick\u00fd kontakt resp. infolinku, otv\u00e1racie hodiny, adresu na kamenn\u00fa predaj\u0148u, takisto neu\u0161kod\u00ed sekcia \u010dasto kladn\u00e9 ot\u00e1zky a\u00a0odpovede apod.Mal\u00e9 alebo prehliadnute\u013en\u00e9 fotografie produktov a\u00a0ich chudobn\u00fd popis.Ka\u017ed\u00fd potenci\u00e1lny z\u00e1kazn\u00edk r\u00e1d vid\u00ed a\u00a0vie, \u010do vlastne kupuje. A\u017e potom s\u00a0\u010dist\u00fdm svedom\u00edm vytvor\u00ed objedn\u00e1vku.Ak sa m\u00e1me pozrie\u0165 na jednu z\u00a0najv\u00e4\u010d\u0161\u00edch nev\u00fdhod n\u00e1kupu online, tak je to fakt, \u017ee po\u017eadovan\u00fd produkt si nem\u00f4\u017eete chyti\u0165, odsk\u00fa\u0161a\u0165 a\u00a0pozrie\u0165 si ho zbl\u00edzka. Tento nedostatok sa v\u0161ak mnoh\u00e9 e-shopy sna\u017eia odstr\u00e1ni\u0165. Poskytuj\u00fa detailn\u00e9 a\u00a0dostato\u010dne ve\u013ek\u00e9 foto, takisto charakteristiku, ktor\u00e1 s\u00edce nemus\u00ed by\u0165 dlh\u00fdm rom\u00e1nom, ale mala by obsahova\u0165 v\u0161etko podstatn\u00e9 a\u00a0atrakt\u00edvne pre z\u00e1ujemcu.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u010cast\u00e9 nedostatky e-shopov, ktor\u00fdm sa v\u0161ak m\u00f4\u017eete vyvarova\u0165","item":"https:\/\/www.sigal.sk\/caste-nedostatky-e-shopov-ktorym-sa-vsak-mozete-vyvarovat\/#breadcrumbitem"}]}]